About
Golf Datatech was established in 1995 to create accurate and timely information on the retail sales, inventory, pricing, and distribution of golf products through the on and off course channels. In 1998 the company extended its research into consumer attitude and usage studies, along with proprietary consumer research and strategic sales and marketing consulting.
In 2006, Golf Datatech extended its
reach into Europe forming a strategic partnership with Crossover Technology to
create the first-ever electronically driven retail sales reports for the golf
industry in the United Kingdom.
The three owners of Golf Datatech, Tom Stine, David Overmyer, and John Krzynowek have combined over 75 years experience in the sales and marketing of golf products and golf media.
Golf Datatech's retail sell-through reports are the gold standard of the golf industry and represent the only true measure of market share, average selling price, inventory and distribution of golf products. Golf Datatech retail reports include data in eight product categories (golf balls, woods, irons, wedges, putters, golf footwear, bags and gloves) through an exclusive network of On Course and Off Course Specialty shops, both in the United States and in the UK.
Golf Datatech conducts Product Attitude and Usage studies of the club and ball categories twice per year (one in January/February and the other in July/August to bookend the hard goods selling season). This research taps into the pulse of what serious golfers think about the various brands of balls and clubs, as well as their opinions on golf publications, golf on television, and golf and the Internet. These comprehensive research studies have been conducted twice per year since 1999 and consequently provide long term trends in purchasing behavior and brand perceptions.
Golf Datatech proprietary studies are designed and conducted to address specific brand and product issues from each individual client. Generally, these consumer studies are developed by Golf Datatech with input from the client and are executed against the Golf Datatech Database of Serious Golfers via an online study. Other means of data collection, such as focus groups, phone studies, in person interviews, or postal mail, are also available. Golf Datatech also has extensive experience conducting trade research within the various channels of retailers that sell golf equipment.
Golf Datatech consulting services cover a wide array of needs and objectives. Whether it is test market studies, background information on the golf industry, strategic planning and guidance for new companies, or investors considering a monetary commitment to the category, Golf Datatech has the experience and resources to help make the proper business decisions.
