Syndicated Consumer Research
Hybrid Market Study
Hybrid golf clubs have been available and marketed for many years, however since 2003 the manufacturing and marketing of Hybrid golf clubs has accelerated. The following study is the only comprehensive piece of research to focus on consumer perception and retail sales of Hybrid clubs. The objective of the study is to provide a current landscape of the Hybrid club market and to look forward at how the category may develop over the next few years. The Emerging Hybrid Market was first conducted in 2004 with the follow up study, "Golf's Fastest Growing Segment" following in 2006.
Hybrid Market Study Key Findings
