Syndicated Consumer Research

The Hybrid Club Market
Golf's Fastest Growing Segment

The Hybrid Club Consumer Attitudes & Usage studies was first conducted in the Summer of 2006.

2006 Results Highlights

• Over 1,800 serious golfers were surveyed with 89% male and 11% females
• 98% of those who participated in the survey are aware of "hybrid" golf clubs, compared to 83% in 2004
• 82% of those who are aware of hybrid clubs have tried them in the past, an increase of 26% since 2004.  And of those who have tried 81% purchased an individual hybrid club
• Among the 18% of aware respondents who have not tried a hybrid club, 85% indicated an interest
  in trying one
• 85% of those who use hybrid clubs said that they replaced another club in their bag with the hybrid, with the most replaced club being the 3 iron
• Among the 2006 respondents who were aware of hybrids, 74% felt they are frequently used by players of all skill levels, a significant increase from 2004 when only 50% felt that way.

 

If you would like additional information about Golf Datatech studies contact us at 888-944-4116.  If you would like to purchase a copy of The Emerging Hybrid Club Market Report Click Here.

Confidentiality Of Report
This report, in part and its entirety, is the copyrighted property of Golf Datatech, LLC. Under no circumstances may information taken from this statistical report be used for any promotional purpose, be released orally or in writing to any media, research company or stock analyst company without the prior approval of Golf Datatech, LLC    Direct any questions or comments to: Research@golfdatatech.com.