Syndicated Consumer Research

Assessing the Pyramid

Identifying and Understanding Golf's Key Influencers

Assessing the Pyramid was originally conceived as an examination of the Traditional Pyramid of Influence, evaluating the current attitudes and behaviors of Serious Golfers and how they impact those around them. As the Pyramid investigation evolved it provided opportunities for deeper analysis, including an evaluation of alternative segmentation techniques in an effort to define potential marketing opportunities.

Conducted with over 3,500 serious golfers in the Spring of 2007 to investigate how they evaluate new technology, how they gather information on new products and technology, and what influences them to purchase.

This study identifies, evaluates, analyzes and develops a deeper understanding of the impact various sub-segments of the golf population on the dissemination of information, trial and subsequent purchase of golf equipment.

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Confidentiality Of Report
This report, in part and its entirety, is the copyrighted property of Golf Datatech, LLC. Under no circumstances may information taken from this statistical report be used for any promotional purpose, be released orally or in writing to any media, research company or stock analyst company without the prior approval of Golf Datatech, LLC