- Golf Products Attitude and Usage
- Women's Golf Market Report
- The Custom Club Fitting Survey
- Hybrid Market Study
- Assessing the Pyramid
Syndicated Consumer Research
The Women's Golf market Report
This first-ever Women's Golf Market Study, is an independent, non-commissioned study designed to capture important feedback on the female perceptions and experiences from one of golf's most significant growth segments, the Women's Golf Market Study is the most comprehensive report ever developed which details a wide range of attitudes of serious women golfers about the game, the equipment, and the apparel they wear.
Over 1,000 female golfers from Golf Datatech's exclusive database of Serious Golfers participated in a survey regarding their golfing habits and perceptions, which was conducted in November of 2008. While a majority of female respondents to this study live active lifestyles and boast an average household income of six figures, an equal majority cited cost, time and family constraints as reasons preventing them from playing golf more frequently. Beyond those factors, which inhibit play, almost one in three female respondents considered the average golf course to be "a very male oriented place" which inhibits more frequent play.
A shorter more pointed survey instrument was completed with 1000 randomly selected male golfers to provide contrasting perspectives. When appropriate, female and male golfers are compared to gain insights and understanding of the similarities and/or differences in their approach and interest in the game of golf.
