Purchase Research Online

2007 Assessing the Pyramid
Identifying and Understanding Golfer's Key Influencers

Conducted with over 3,500 serious golfers in the Spring of 2007 to investigate how they evaluate new technology, how they gather information on new products and technology, and what influences them to purchase.

This study identifies, evaluates, analyzes and develops a deeper understanding of the impact various sub-segments of the golf population on the dissemination of information, trial and subsequent purchase of golf equipment.  These sub-segments consist of the Traditional Pyramid (segmented by Handicap), The Alpha Consumer (Segmented by those who purchase at a higher rate), The Leading Edge Innovator (Segmented by those who "Must Have" the latest technology) as well as by Age, Facility Played Most often and Gender.

This extensive report is now available for sale by individual category:  Golf Balls, Golf Shoes, Irons, Drivers and Putters.

Report Index

• Objective & Methodology
• Executive Summary
• Demographics - Gender, Age, Handicap, Annual Rounds Played, Years Played, Facility, Household Income
• Research Results
  - Perceptions & Overviews of Influencers (How "serious golfers" feel about the game of golf, how they see themselves as influencers, how they believe their golfing friends and associates view them and how they feel about various influencers in their lives)
  - Media Influencers (Opinions and usage of various media outlets)
  - Brand Loyalty (How "serious golfers" feel about branded products in their lives)
  - Shopping & Purchase Habits & Influencers (What influences serious golfers when it comes to evaluating and purchasing new golf equipment)
  - Individual Category Section (Usage, pricing and purchase behavior, including pre-purchase behavior and purchase decision influencers)
• The Traditional Pyramid - Select research results by category segmented by Handicap
• The Alpha Consumer  - Select research results by category segmented by those who purchase at a higher rate
• The Leading Edge Innovator - Select research results by category segmented by those who "must have" the latest technology
• Age - Select research results by category segmented by age breakout
• Facility - Select research results by category segmented by facility played most often
• Gender - Select research results by category segmented by gender

Click the link below to purchase individual report:

• Golf Balls  -  $695 (click to buy)
• Golf Shoes - $695 (coming soon)
• Drivers -       $695 (coming soon)
• Irons -          $695 (coming soon)
• Putters -       $695 (coming soon)

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(These reports are available for download in PDF format after payment confirmation)

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Confidentiality Of Report
This report, in part and its entirety, is the copyrighted property of Golf Datatech, LLC. Under no circumstances may information taken from this statistical report be used for any promotional purpose, be released orally or in writing to any media, research company or stock analyst company without the prior approval of Golf Datatech, LLC