Purchase Research Online

Segmentation Report

2008 Golf Retail Channel Segmentation Report

Click here to purchase report - $495 (VISA, MasterCard or American Express). This report is available for download in PDF format after payment confirmation.

Have you ever wondered where serious golfers shop? Where they buy their golf balls? Their drivers? Their irons? Their golf shoes? This study, conducted in the late fall of 2003, late summer 2005 and again in 2008 is the most in depth and comprehensive analysis ever of serious golfers shopping and buying habits ever undertaken.

In 2008 over three thousand serious golfers responded to this in-depth study. Respondents had an average age of  47 years old, played an average of more than 68 rounds of golf per year, and had an average handicap of just under 15. The respondents do not represent the total golfing population, but are indicative of how serious golfers, those who play and buy, most frequently behave. Twenty percent of respondents play most of their rounds at private clubs, with the remainder playing most often at public access facilities.

The study analyzes the shopping and purchase patterns of serious golfers in eight retail channels, including mass merchants, wholesale clubs, catalogs, sporting goods stores, Internet Retailers, Internet Auctions, as well as the traditional On and Off Course channels. Specific questions were asked about purchase habits of golf balls, iron sets, drivers, and golf footwear. Data was also collected and analyzed by key brand and price point within these channels. Further bolstering the analysis is a selected analysis of cross tabs, including analysis by gender, by region, by handicap, and by age.

Report Index

• Methodology
• Executive Summary
• Demographics - Gender, Age, Annual Rounds Played, Years Played, Handicap, Facility, Household Income
• Key Observations - Represents an analysis of all 3,001  respondents and covers the key points drawn from the data, comparing the 2003-2005 results where applicable
• Research Results - Shopping Frequency for "any" products, Purchase Habits, Golf Balls, Irons, Drivers, Golf Shoes, Attitudes about Channels, Retail Shopping Patterns
• Cross Tabs - Gender, Age, Facility Played Most, Geographic Regions, Handicap

If you want to know where serious golfers shop and purchase golf products this comprehensive study, 385 pages long, will tell you.

Click here to purchase report - $495

PAYMENT MAY BE MADE BY: VISA, MasterCard, Discover or American Express
(This report is available for download in PDF format after payment confirmation)

QUESTIONS? CALL 888-944-4116 OR E-MAIL (CLICK HERE)

Confidentiality Of Report
This report, in part and its entirety, is the copyrighted property of Golf Datatech, LLC. Under no circumstances may information taken from this statistical report be used for any promotional purpose, be released orally or in writing to any media, research company or stock analyst company without the prior approval of Golf Datatech, LLC