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Training & Instructional Aid Report

2007 Teaching, Training & Instructional Aids
Consumer Opinions & Attitudes

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This study is the most comprehensive independent study ever conducted on the topics of golf instruction, golf schools, golf training aids, golf books, videos and DVDs.  Golf Datatech surveyed 1,692 golfers in December 2007 from our exclusive Database of Serious Golfers, golfers that represent roughly 80% of the golf retail purchasing market (five to six million golfers).

The study asked these "hard core" golfers not only about their purchase habits when it comes to teaching and instructional aids, videos/DVDs and books, trending this information with the results from the 2004 study, but also expands on their attitudes and opinions of golf instruction and golf schools, as well as their practice habits and media usage. Including cross tabbed data and unaided verbatim responses.

The results of this 143-page report covering this fragmented business category are based upon responses to this survey combined with extensive knowledge of the golf retail market by the partners at Golf Datatech, LLC.

Report Index

• Study Overview
• Objective & Methodology
• Executive Summary & Observations
• Golfographics - Gender, Age, Facility Played, Annual Rounds Played, Years Played, Handicap, Income, Estimated Annual Training Aid Expenditures
• Research Results - Media Usage, Teaching Professionals, Practice Patterns, Golf Schools, Training Aids (excluding videos/DVDs & books), Teaching/Instructional Videos/DVDs, Teaching/Instructional Books
• Additional Comments (Verbatim Responses) - Unedited responses from serious golfers about teaching/training aids, books and videos/DVDs

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(This report is available for download in PDF format after payment confirmation)

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Confidentiality Of Report
This report, in part and its entirety, is the copyrighted property of Golf Datatech, LLC. Under no circumstances may information taken from this statistical report be used for any promotional purpose, be released orally or in writing to any media, research company or stock analyst company without the prior approval of Golf Datatech, LLC