Retail Market Reports
The Golf Datatech retail golf market share program provides timely and accurate data on market share, unit sales, dollar sales, inventories and distribution of golf balls, golf clubs (woods, irons, putters and wedges), golf bags, golf shoes and golf gloves for the On Course and Off Course. Sales data is collected from each channel through a representative sample of retail outlets.
The sales and inventory data is collected via each shop's point of sale software system, and includes units sold, actual selling price for each unit sold and inventory remaining. The information is transmitted to Golf Datatech on a monthly basis and combined with all the other shops to insure confidentiality.
The On Course audit is conducted among a national network of more than 600 green grass pro shops. The participating pro shops insure an accurate representation of sales by type of course (public vs. private) and regions of the United States. It also takes into account the national rounds played on a seasonal basis.
The Off Course (golf specialty stores) audit includes 250 shops, including stores from national chains, national franchises, individual owners with multiple locations and individual owner single-unit stores.
The interface programs that access the data are written as part of an exclusive agreement between Golf Datatech and many of the leading POS software companies.
Confidentiality is the key to making the system work
Because all raw data files are transmitted to Golf Datatech via computer disk or e-mail, and all data is melded into the same network pool, no single outlet data is ever compromised. Golf Datatech and each shop owner enter into a confidentiality agreement whereby the shop owner is guaranteed protection by Golf Datatech and Golf Datatech is assured its reports will remain confidential by the shop owner/proprietor. All customers who purchase the reports also sign a confidentiality agreement.
Golf Datatech's market research can be used in many ways
- Owners and operators of golf retail shops use the reports to track which products are selling best or to monitor selling prices and inventory levels
- Manufacturers use the information to determine their market share, retail selling prices and inventory in relation to their competitors.
- Shaft and head makers use it to determine market size future production.
- Wall Street analysts use it to determine specific and general trends in the overall golf equipment market as well as tracking specific companies.
- Media companies use it to determine market trends and trends of specific companies.
The Reports
All Golf Datatech market share reports are available on an annual contract with new reports delivered monthly, bi-monthly, quarterly, semi-annually or annually. Reports list all brands and models in the categories of: balls, woods, irons, wedges, putters, bags, footwear and gloves. Full reports list all categories. Club reports may be purchased by all categories or individually. Golf Datatech also works with manufacturers, media companies and media analysts to design customized reports based on this data to suit their specific needs. Contact us to learn more about our reports or inquire about our fee schedule.
Methodology
The Golf Datatech golf shop audit program is designed to provide continuous, reliable data of unit sales, dollar sales, inventories and distribution of golf balls, golf clubs (woods, irons, putters and wedges), golf bags, golf shoes and golf gloves at both on-course pro shops and off-course golf specialty stores.
Pro Shop Participation
Can additional shops participate in the network?
Golf Datatech continues to add shops strategically to each region of the country. Shops wishing to participate must have a point-of-sale inventory control software program that is compatible with Golf Datatech. If selected to join the network, it only takes a few seconds at the end of each month to run a short download program on a computer disk that Golf Datatech provides each shop.
Click here to view a sample page of the report
If you or your shop want to become part of the Golf Datatech network please contact us.
